efficiency.
Finding the story behind ROAS
A paid-search strategy assessment, from funnel diagnostics to a practical optimization plan. Explore the methodology with assessment data withheld.
I connect the big picture to the work that moves it forward. Digital strategy, paid media, and demand generation built around business outcomes.
See how I bring a brand's story to life. In this OneSource Virtual video, I share three reasons to join the team.
Explore speaking & perspectives ↘Two assessments. Two different challenges. Walk through how I frame the evidence, ask better questions, and prioritize the next move.
A paid-search strategy assessment, from funnel diagnostics to a practical optimization plan. Explore the methodology with assessment data withheld.
An outside-in review of traffic, creative, conversion paths, and measurement. Public signals turned into focused questions for internal validation.
Public previews show the strategic approach only. Assessment data and full studies are withheld. These are independent work samples, not claims of client engagements.
I bring hands-on digital experience and a leadership approach grounded in clear expectations, shared resources, and accountability.
Built digital demand generation, led a five-person team, and helped bring the Sandvine-to-AppLogic rebrand to market. Digital programs contributed $4M+ in marketing-sourced pipeline.
Led channel planning and digital marketing across North American and European markets, connecting paid media, account-based programs, and sales opportunities.
Supported integrated media across two owned brands and franchise marketing, balancing paid digital, print, national television, online radio, and offline sales reporting.
From executive presentations to team conversations, I connect marketing strategy to decisions people can act on.
Three reasons to join OneSource Virtual, presented by Tiery Thompkins. A look at how I bring a company's story to life on camera.
Watch on LinkedIn ↗Digital marketing leadership. Meaningful growth.