TIERY THOMPKINS.
Digital marketing leader · Dallas–Fort Worth

Strategy meets
measurable
momentum.

I connect the big picture to the work that moves it forward. Digital strategy, paid media, and demand generation built around business outcomes.

PERFORMANCE MEDIADEMAND GENERATIONMARKETING ANALYTICSTEAM LEADERSHIP
Meet Tiery / Featured video

The story.
The energy.
The person behind it.

See how I bring a brand's story to life. In this OneSource Virtual video, I share three reasons to join the team.

Explore speaking & perspectives ↘
01 / Selected thinking

Inside the strategy.

Two assessments. Two different challenges. Walk through how I frame the evidence, ask better questions, and prioritize the next move.

Paid Search / Strategy assessmentScale meets
efficiency.
Paid search · Campaign analysis

Finding the story behind ROAS

A paid-search strategy assessment, from funnel diagnostics to a practical optimization plan. Explore the methodology with assessment data withheld.

Fitness Industry / Independent assessmentFrom media
to membership.
Digital audit · Measurement strategy

Connecting the customer journey

An outside-in review of traffic, creative, conversion paths, and measurement. Public signals turned into focused questions for internal validation.

Public previews show the strategic approach only. Assessment data and full studies are withheld. These are independent work samples, not claims of client engagements.

02 / Experience

A strategist.
A builder.
A player-coach.

I bring hands-on digital experience and a leadership approach grounded in clear expectations, shared resources, and accountability.

Paid mediaABMSEO / SEMAttributionAutomationSales enablement
Download full resume ↓

AppLogic Networks

Director of Marketing

Built digital demand generation, led a five-person team, and helped bring the Sandvine-to-AppLogic rebrand to market. Digital programs contributed $4M+ in marketing-sourced pipeline.

OneSource Virtual

Digital Marketing Leadership

Led channel planning and digital marketing across North American and European markets, connecting paid media, account-based programs, and sales opportunities.

Rent-A-Center

Marketing Manager, Brands

Supported integrated media across two owned brands and franchise marketing, balancing paid digital, print, national television, online radio, and offline sales reporting.

03 / Credentials

Always sharpening the craft.

View certificates ↗
Kellogg certificate awarded to Tiery Thompkins

Digital Marketing Strategies

Northwestern Kellogg · Data, Automation, AI & Analytics · 2020

Google Ads Search certificate

Google Ads Search

Issued September 2026 · Expires September 2027

Display and Video 360 certificate

Display & Video 360

Issued September 2026 · Expires September 2027

04 / Speaking & perspectives

Making complex
ideas clear.

From executive presentations to team conversations, I connect marketing strategy to decisions people can act on.

  • Digital strategy and performance media
  • Measurement and marketing effectiveness
  • Building teams and connecting with sales
Featured video / OneSource Virtual

Bringing the employer brand to life.

Three reasons to join OneSource Virtual, presented by Tiery Thompkins. A look at how I bring a company's story to life on camera.

Watch on LinkedIn ↗
05 / Let’s connect

Let’s talk about
what comes next.

Digital marketing leadership. Meaningful growth.