Digital marketing leader with 15+ years across B2B and B2C. I build demand, connect marketing to sales, and lead teams that turn strategy into measurable business outcomes.
From business development to digital leadership, a career connecting customer needs, marketing execution, and commercial outcomes.
Built and scaled full-funnel programs spanning paid media, SEO, content, email, ABM, sales enablement, and reporting. Led five direct reports and helped launch the AppLogic Networks rebrand.
Led digital strategy, channel planning, and budget management across North American and European markets. Managed a seven-person cross-disciplinary team and represented marketing in executive and partner presentations.
Launched paid social as a growth channel, generating more than $1.6M in marketing opportunities since 2020. Digital grew to 62% of total open opportunities.
Directed integrated marketing across two independently operated owned brands, with additional franchise marketing support. Balanced paid media, print, national TV, online radio, and offline sales reporting.
Partnered with the media agency to reduce spend by 15% while increasing online application conversions by 10%.
Managed digital marketing campaigns for 12–15 small and midsize clients.
Developed integrated marketing activations with corporate partners to support awareness and fundraising.
Developed local marketing initiatives supporting regional demand and market penetration in North Texas.
Set the direction. Give people the resources to succeed. Stay close to the work and hold the team accountable for the outcome.
Platform experience includes Google Ads, Meta, LinkedIn Ads, GA4, HubSpot, Marketo, Salesforce, Looker, Power BI, and Tableau.
Digital Marketing Strategies: Data, Automation, AI & Analytics · 2020
Marketing studies · 2002–2005
Certified September 2026 · Expires September 2027
Certified September 2026 · Expires September 2027
Digital marketing leadership with strategy, curiosity, and accountability.